SH
Soho House.
A private members club famous for soggy carpets, something called the 'Brit Pack' and freshly wiped toilet lids.
Of its three locations only one is actually in Soho, but that's probably not unrelated to what precedes the frantic and frequent wiping of the toilet lids.
The Gentlemen have not been asked to become members though they confidently expect to be thrown out one day.